DOA 5 Trailer

I'm a fan of the DOA series and just saw the preview video for DOA5 and I'm going to have to wonder. WTF is up with their looks in this installment? It's got nothing to do with their breasts, but rather that both Ayane and Hitomi seem to have a liberal application of rouge on their faces. What? Did they decide to put on some make-up before going out to fight in a life-or-death tournament? Did they decide their pride as a woman was as important as their kicking-ass skills?

Secondly, what's with the pinched faces? Their faces used to be rounder but now it's super pinched imo.